It’s Pringles season. Well, technically it’s the Christmas holiday season and it’s World Cup season. Pringles has made this mash-up its own, with a vibrantly enthusiastic anthem by Grey London in which Christmas and football collide.
The TVC, set to a Pringles take of Carol of the Bells, spurs excitement for the collision of football and festivities, with wild visuals including a snowman’s head hitting the back of the net, football baubles and Santa holding an air horn.
The 20-second film, with its bold announcement, It’s Pringles season, reminds people that Pringles role is one of the most popular sharing snacks for celebration moments.
Aisling O’Hara, Pringles European marketing manager, stated, “Pringles is synonymous with celebrations, from Christmas to NYE and watching the football with friends. This is no ordinary winter, as we experience two of the biggest celebratory events in just one season. Our new advert highlights these moments and demonstrate that Pringles is the perfect snack for any occasion.”
Pringles has also brought back its popular Christmas can designs, this year adding limited-edition cans with its new-look Mr P. The limited-edition cans feature snowmen, penguins, Santa and elves, are in UK stores now (in limited numbers. Be quick or miss out).
The TVC will air until December 31 across the UK.
Credits:
Client: Pringles
Creative Agency: Grey London
Global Chief Creative Officer: Javier Campopiano
President & Chief Creative Officer: Laura Jordan Bambach
Executive Creative Director: David Wigglesworth
Global Group Creative Directors: Christopher Lapham & Aaron McGurk
Creative Directors: Terry O’Neill & Angela Harding
Creatives: Chaz Mather & Lucy Jones
Agency Planning Partner: Lee Barber
Agency Strategy Director: Gilliam Caldwell Dunn
Managing Partner: Agi Varanyi
Group Business Director: Tamsine Foggin
Account Manager: Alice Ashwell
Agency Executive Producer: Nazneen Read
Agency Producer: Ellie Hook
Assistant Producer: Angel Nkomo
Media Agency: Carat
Planning Partner: Greg Paterson
Market Planning Lead: Chantelle Townsend
Digital Account Director: Isabella Elesinnla
Production Company: Agile
Director: Noah Harris
Producer: Lucy Hayes
Executive Producer: Myles Payne
DOP: Theo Garland
Production Design: Tom Gander
Edit House: Stitch
Editor: Max Windows
Edit Post Producer: Kirsty Oldfield
Colour: Halo Post
Colourist: Duncan Russell
Colour Producer: Will Garbutt
Post Production: Agile
Executive Post Producer: Emma Bewley
Key Animators: Chis Angelkov, Simone Ghildotti, David Horsburgh, Chris Dunleavy, Jams Sayer
Music Composition: Birdbrain
Sound Studio: Wave
Sound Engineer: Tony Rapaccioli
Audio Head of Production: Beth Tomblin
