Grey New York: Feel what it’s like inside Bose noise-cancelling headphones

Everyone knows what noise cancelling headphones do, but that’s not the same as feeling what they do. Grey New York’s campaign, Focus. On., for Bose’s QC35 II headphones lets its audience feel what the noise cancelling headphones do. The idea is that the headphones remove the distractions that take people away from the things they love – whatever that is.

In the first ad, the crowd of fans, the paparazzi, the coaches – all the clamour around a pre-game warm-up disappears when US Green Bay Packers quarterback, Aaron Rodgers, puts obn the headphones, so that he can focus on preparing himself for the game.

https://youtu.be/aqoZl3VJxx8

In the second ad, the headphones remove the clatter and chatter in a local café so that a woman can concentrate on her design work.

https://youtu.be/HLdEdFNy8Q8

The full campaign includes banner ads and social media. Focus. On. Cafe is running in the US, the UK, France, Germany and Norway and features music by Nosaj Thing.

Focus. On. Aaron Rogers is running in the US and features music by Kelly Finnigan.