Italian ultra-luxury house, Gucci, and edgy British skateboarding brand, Palace, getting together. Who would have thought that possible. But it’s real. The partnership has been announced with a two-and-a-half minute film as wild and wonderful as the collab. Things are Looking up features a flying newsagency, a mad party, girl-clones, a skateboard plat du jour, an alien and the muppets who created the campaign.
The campaign creative director is Alessandro Michele and the music is The Prodigy’s Out of Space.
