Gucci’s Christmas film is quite beautiful. It’s festive without losing its ultra-fashion feel and does its job of also being a gift giving guide. It’s very sophisticated and a little surreal, and Donna Summer’s 1977 disco hit, I Feel Love, adds its own retro cool factor. The theme of togetherness that creative director, Sabato De Sarno, says it’s built on is subtle. It’s in a serious tussle with the traditional “aloof model” imperative. The campaign’s stills, by fashion photographer, Anthony Seklaoui, feature the same stylistic tension.
The film was directed by Hungarian Marcell Rév, known more as a cinematographer, with a number of music videos and TV series in his reel. Its final scene, a couple making out on a high rise ledge, is sure to be remembered:
