Samsung Galaxy S9 continues to woo customers with its phone features. But this time in a way that really stands out. It’s an art gallery. An art gallery, devised by Irish agency, Guns or Knives, that unravels the mysteries (and highlights the wow factor) of the S9’s new features.
The installation is housed at 130-133 St. Stephen’s Green, Dublin, which has been converted into an edgy art space with six interactive exhibits inside.
Each exhibit shows off what you can do with one of the smartphone’s features:
Glow Room (Super Low Light) – Take stunning low light pictures while roaming through a room of multi-coloured glowing orbs.
Long Jump (Super Slow Mo) – Take a leap and strike a pose, bathed in vivid colour. Then see it forty times slower than real time thanks to the super slow-mo camera.
Picture Perfect (Multi-frame noise reduction) – Explore a structure that plays with perspective. Like the S9’s multi-frame noise reduction, this installation selects the best of 12 images and compiles them to create one perfect picture.
Blown Away (5.8” Super AMOLED) – Designed by London-based Irish illustrator, Claudine O’Sullivan, this room uses vivid colour to make its impact.
Sound Blaster (AKG Stereo Speaker) – Watch sound come alive right before your very eyes, to demonstrate the phone’s AKG stereo speakers.
Your Emoji – Create your emoji in seconds and play with your own personal avatar.
Guns or Knives teamed with production house, Catapult, to craft the six interactive spaces that form the exhibition.
Guns or Knives executive creative director, Adam Crane, commented, “Today people communicate by sending visual messages as much as they do via audio or text message. Having risen to popularity on sites like Snapchat and Instagram stories, video/image messaging is now more popular than ever and is the preferred means of communication for many. Samsung are constantly looking for ways to enable their consumers to defy their own limitations in search of new and exciting experiences. With a phone that’s better at creating content than ever before and a population creating more content than ever, there could only be one answer. Give people the best place to create content. We know that millennials seek experiences based on how Instagram-able they are, so to enter Studio9 is to experience a space in which there’s a photo opportunity around every corner.”
Credits:
Creative Agency: Guns Or Knives
Executive Creative Director: Adam Crane
Creative Team: Conor Kenny & Jack Robertson
Strategy: Hazel Tracy
Account Director: Kerrie Sweeney
Account Executive: Siobhan Walsh
Production Company: Catapult
Producers: Paul Williams & Garrett Hanley
