Every brand is vying to be part of World Cup fandom to gain love, loyalty and business from the event. In the US, GUT LA has not only made the DoorDash name top of mind across US cities (and through social conversations worldwide), it has made the brand fandom-useful. It has turned the DoorDash logo into live World Cup scoreboards across New York City, Los Angeles and Miami. The billboards show real-time scores across all 104 matches during the 39-day tournament.
The OOH ideas is part of Gut LA’s broader campaign, Deliver Us To Fútbol, and DoorDash’s position as official sponsor of the FIFA World Cup 2026.
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