M&C Saatchi London has gained the talent of highly awarded creative leader, Guy Bradbury. He has been appointed to the newly created role of creative partner, in the first of a number of upcoming creative hires. It is part of the rebuilding of M&C Saatchi, after a horrendous couple of years that have been mitigated by new business wins in 2021 and significant revenue growth. The agency was ranked at number 3 in the AAR’s list of the agencies with the most new business wins in 2021.
Bradbury was most recently creative partner at Atomic London, the creative agency he co-founded in 2012. Over the course of nine years, he led work such as the What are you made of campaign for Peperami, which picked up a number of awards including seven IPM Awards and helped the brand win Brand of the Year; and Royal Opera House Feel something new, which won a Graphite pencil at the D&AD Awards.
In his new role at M&C Saatchi, Bradbury will report to chief creative officer, Ben Golik, supporting him in running the agency’s creative department and working across a number of strategically important accounts, including the Home Office and the Department for International Trade.
Bradbury also brings to M&C more than 20 years’ experience in building highly effective creative teams and nurturing talent. He has held senior creative roles at some of the world’s most successful agencies, helping both DDB London and Saatchi & Saatchi win “Most awarded agency in the world” for both creativity and effectiveness. He has been responsible for winning over 200 awards for creativity across TV, print, digital, experiential, content and mobile.
M&C Saatchi will announce further new creative appointments in the coming months.
Ben Golik commented, “We’re doubling down on creative investment this year with a raft of exciting new hires. I’m delighted to be welcoming Guy to the team. His entrepreneurial spirt fits perfectly with the M&C Saatchi ethos, his enthusiasm is boundless, and I know he will bring an extra special something to the accounts he works on, and the people he works with.”
Guy Bradbury added, “Having set up an indie agency, I know a thing or two about creativity and agility. But what excites me more than anything about M&C Saatchi is that they have all of that, plus a real strength in depth of capability to truly join it up for brands. It’s like being a kid in a sweet shop.”
Ali Shabaz has been chosen as creative leader of M&C Saatchi Singapore.
Shabaz has worked with a number of agencies in a twenty-year career, most recently as chief creative officer at Publicis Groupe. He has led work that has been awarded at Cannes Lions, D&AD, One Show, Spikes Asia, Adfest, Effies and Webby. Shabaz will report to Asia chief executive officer, Richard Morewood.
