HALAL has welcomed acclaimed Brazilian director, Vellas, to its roster. His impressive portfolio features high-impact projects for world-famous brands such as Coca-Cola, Apple, Ubisoft, Leica, Ford, Citroen, Mitsubishi, Renault, Remy Martin and Budweiser. He likes to tells spectacular, powerful, emotional stories in a cinematic style.
Over the past decade, Vellas has crafted a portfolio that includes more than 150 commercials and won accolades at festivals such as Cannes Lions, D&AD, Clio, and Ciclope. He is represented worldwide by eight prestigious production houses.
Vellas is not only known for his work with influential brands, but also for his dedication to addressing vital social issues. He passionately champions causes such as female empowerment, LGBTQIA+ rights, and basic human needs.
Gijs Determeijer, Halal’s executive producer and partner, first encountered Vellas during his role on the Film Craft Jury at this year’s Cannes Lions International Festival of Creativity, Vellas was awarded for his outstanding work on the Pride film, Shout, for Movistar. This remarkable production, shot on a shoestring budget with just ten rolls of 16mm film in only two days, left an indelible mark with its compelling narrative about a pro boxer coming out as gay in a macho culture, and winning a Gold, two Silver, and two Bronze Craft Lions.
Vellas began his journey in the creative industry as an art director at agencies such as DDB and Ogilvy. A defining moment in his career as a director came with the release of the film, Soul, a ground-breaking project shot in black and white from a first-person perspective to celebrate the Leica M-Monochrom’s launch. The spot received 17 awards, including five Lions. In that same year, Vellas was featured in Saatchi & Saatchi’s New Directors’ Showcase.
Vellas stands out for his talent in creating mind-blowing worlds as if straight out of a Hollywood blockbuster. He has a crazy knack for turning video game fantasies into live-action realness, and this is shown off in Tom Clancy’s Ghost Recon Breakpoint for Ubisoft and The Callisto Protocol for Striking Distance Studios. Halal plans to create exceptional commercials with Vellas and produce more work in the gaming industry.
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