The new digital branch of communications agency KesselsKramer has appointed Hans Leijdekkers as its creative director. He will oversee the agency’s creative output, and ensure the growth and development of the company as a whole, with client service director, Ole Doorn.

Leijdekkers arrives at KesselsKramer with a long history of experience in top agencies, including nine years running the creative department at Fabrique, and experience setting up agencies in Los Angeles, the Netherlands and Denmark.

Leijdekkers has translated unconventional ideas into impactful designs, for famous artists like Lenny Kravitz, INXS and The Doors, and for brands like Lego and Bang & Olufsen. With his fresh approach to branding, advertising, and design, he has developed brands, identities and campaigns for big cultural clients, such as the Rijksmuseum, the Design Museum London, Tate, and the National Gallery.

“Although I have worked for large companies with serious budgets, it’s essential to do so without taking yourself too seriously, just like KesselsKramer does,” Leijdekkers  commented, “starting off with a certain lightness and joy can add depth to projects.”

“As a young company with big ambitions, we carefully consider who we do and don’t team up with. With Hans on our team, we have gained a whole lot of experience in one swoop, which we will use to invest in our growth in the coming years,” added kesselskramer.digital. 

Leijdekkers will also help shape the future of digital KesselsKramer extension, holypony.io.