When Asian creatives try to look for mockup templates, they usually can only find templates of streets of London, New York, or Amsterdam? That’s especially true for Vietnam. Vietnamese creativity is rising fast, but the tools used to present it have not kept pace. Too often, ideas made for Vietnam are still placed on generic Western mockups that feel disconnected from the streets they are meant for. 

For an agency like Happiness Saigon, that has made it its mission to put Vietnamese creativity on the global stage, the message was clear: if local creativity is moving forward, its canvas should too.

So Happiness Saigon fixed the problem. 

“We thought: If your work is Vietnamese, so should your mockup be. That’s why we created the Việt Mockup Library, a library of mockup templates of real Vietnamese streets. Scouted, shot and edited by our own Happiness creatives, this library is the first step against Western over-representation in mockup templates,” the agency stated.

The open-source platform is built from real Vietnamese media placements for local creatives who need a canvas that matches their market.

Rather than rely on stock imagery or imported city backdrops, Happiness Saigon captured real locations and turned them into usable design assets. Photographed and crafted by the agency’s own creatives, each template reflects the textures, formats and visual character of Vietnam as designers actually experience it.

More than a utility tool, the platform is a creative correction. It replaces borrowed context with local relevance and gives Vietnamese ideas a more honest setting from the start. Built for students, freelancers, agencies and brands, it makes locally accurate mockups easier to access and use.

Useful and culturally relevant, Việt Mockup Library gives designers a more credible way to present work while giving Vietnamese creativity the backdrop it deserves. More than a resource, it signals where local creativity is heading and the kind of industry infrastructure needed to support it.

If any other Asian-based agency wants to join the movement and fix the same under-representation, Happiness Saigon welcomes contact at info@happiness-saigon.com. The agency will shareits framework to get you started.