DoorDash Canada’s latest campaign is a dance for joy. Toronto indie, Hard Work Club, has given Wieden + Kennedy’s masterbrand platform, Your Door to More, that debuted during the 2024 Super Bowl, a vibrant mix of music and choreography, to illustrate the anticipation and pure joy of a DoorDash order arriving.
The campaign reinforces DoorDash’s role as more than just a local commerce platform – it’s a gateway to more time, more ease, and more of what matters – whatever that is.
“It’s our nature as Canadians to take on everything by ourselves, even when a little bit of help could make things easier,” stated Heather Cameron, head of brand and creative at DoorDash Canada. “This campaign is all about flipping that script. Asking for help isn’t a weakness – it’s the ultimate power move. We see you, parenting the most, cheering your team on, and crushing work deadlines. DoorDash has your back, whenever and wherever you need us.”
The campaign’s commercials (a 60-second hero plus cutdowns) were directed by awarded Australian-born director, Nick Ball, and produced by OPC, with choreography by two-time Grammy-nominated and Emmy-winning choreographer, Ryan Heffington, and capture a variety of customer experiences. The upbeat song, The Hamburger Song by Bobby Moore & The Rhythm Aces underlines DoordDash’s message of bringing joy – and answering necessity
“DoorDash Canada and Hard Work Club approach our campaigns as one team,” stated Meghan Kraemer, co-founder and executive creative director at Hard Work Club. “We share a relentless pursuit to create original, high-craft work that sets the brand apart within the category. Through a cinematic and intentional approach to storytelling – leveraging music, casting, choreography, and countless other creative choices – we aim to build a distinctive brand voice and presence over time.”
The campaign’s 60-second spot highlighting DoorDash’s grocery, convenience, and restaurant offerings via customer anecdotes is running nationally in English and French across cinema and VOD. The 30- and 15-second spots are airing on broadcast, including a placement on TSN. The campaign is running across Canada until the end of March.
Credits
Client: DoorDash Canada
Head of Brand & Creative, Canada: Heather Cameron
Head of Marketing, Canada: Carly Steinberg
Senior Manager, Consumer Brand Marketing: Delly Dyer
Senior Manager, Dasher Brand Marketing: Sarah Jue
Senior Manager, Merchant Brand Marketing: Martine English
Agency: Hard Work Club
Executive Creative Director: Meghan Kraemer
Writer: Meghan Kraemer
Executive Producer: Lindsay Hann
Head of Strategy: Cameron Stark
VP Managing Director: Cass Farry
Group Account Director: Carlos Game Garcia
Associate Creative Director: Maria José Arias
Senior Designer: Priya Mistry
Director, Project Management: Cecilia Hui
Strategist: Sarah Phillips
Production Company: OPC
Director & Writer: Nick Ball
Executive Producers: Harland Weiss 7 Donovan M. Boden
Line Producer: Max Brook
Director of Photography: Mátyás Erdély
1st Assistant Director: John Lowe
Production Designer: Marco Puig
Choreographer: Ryan Heffington
Choreographer Assistant: Patric Kuo
Producer: Emily Harris
Editorial Company: Stitch
Editor: Leo King
Edit Assistant: Chris Hutchings, Chris Wilson
Colour: Company 3
Executive Producer: Ellora Soret
Colourist: Jean-Clément Soret
Online: Untold Studios
Head of VFX: Jonathan Wood
Executive Producer: Lauren Olfield
VFX Supervisor: Tom Moreland
Producer: Will Tyler
Compositors: Michael Loney, Rob Trent
Digital Matte Painter: Jack Stephens
Motion Design: Aziz Dosmetov, Tim Devlin
Audio: Stare Crazy
Sound Design & Mix: Daniel Múller
Sound Design & Foley: James Andersen
Creative Director: Amy Andersen
Producer: Jonathan Dreyfus
Song: The Hamburger Song by Bobby Moore & The Rhythm Aces
Music Licensing: Music Rights Clearance
CEO: François Lachance
Partner, Managing Director: Katie Seline
Music Supervisor & Project Manager: Pauline Viard
Operations & Administration: Talia Felber
Production Service Company: Unit + Sofa, Prague
Executive Producers: Fady Salame, Vero Hajkova & Martin Sobotka
Line Producer: Nikola Mohorita
Production Managers: Ola Pampana &Tomas Nekvasil
1st AD: Olda Mach
2nd AD: Marketa Hanzlova
Media: Wavemaker
