Squatty Potty and its agency, Harmon Brothers, have always known that the best way to talk about an awkward subject is loudly, brightly…and humorously.
Doing so has made the toilet accessory that helps you to poop – and its pooping unicorn – famous.
In the latest instalment of the Squatty Potty pitch to new customers, the brand’s handsome prince has become the star and he has brought along his entourage of oddball friends – a sexy centaur, a ginger merman and a little purple dragon.
The nearly four minute infomercial (yes, it does go on a bit) is full of poopy puns and uncomfortable demonstrations (this pun intended). And more than a nod to Game of Thrones – but the borrowed interest is well worth it.
The ad is running on Facebook, YouTube and Instagram, with the title, Discover the most pleasurable way to poop.
The pooping unicorn and his prince have helped the – um, unusual – product go from Shark Tank to US$20m in sales and then US$30m in sales last year. This year Squatty Potty is hoping to exceed US$35m.
Where it all began:
Credits:
Agency: The Harmon Brothers
Creative Director: Daniel Harmon
Agency Managing Director: Benton Crane
Director of Accounts: Theron Harmon
Executive Producer: Theron Harmon
Production Company: Jamestown Films
Producer: Josh Stofferahn
Project Manager: Tiffani Barth
Writers: Dave Vance (lead), Kellen Erskine, Jessica Rigby & Robert Mac
Director: Daniel Harmon
1st AD: Willem Kampenhout
DoP: Tyler Stevens
1st AC: Jameson Dressen
Animatronics and Puppet Creation: Chris Hanson
Puppeteer Lead: Chris Hanson
Puppeteers: Kelly Donahue and Brandon Anderson
Script Supervisor & Editor: Kaitlin Snow
Visual Effects Supervisor: Nick Dixon
Digital Effects & Motion Graphics: Tyler Stevens, Nick Ritter, Narendra Moond & Josh Badger
Graphic Design: Brett Crockett
Production Sound: David Adamic
Sound Design: Jake Edvalson
Production Designer: Dillon Ellefson
Client: Squatty Potty
Chief Executive officer: Bobby Edwards
Co-founders: Bill Edwards & Judy Edwards
Chief marketing officder: Jason Burroughs
Digital Content Producer: Carson Stilson
