Where do you go to after all the Halloween shenanigans? In Costa Rica, KFC wants it to be its place. So Havas Costa Rica sent out reminders that the fast-food chain is embedded in the Halloween spirit. Because its famous wings are bones, and bones are part of the Halloween trifecta – bones, skulls and skeletons.

Complete your costume with KFC Wings Friday’s invites people to KFC restaurants in their costumes in a range of print ads that celebrate the authenticity and flavour that only KFC can add to the Halloween spirit.

“We wanted to take advantage of a unique coincidence: this year Halloween is on a Friday. As well as our most expected promotion. And making it in a way that feels so on brand, funny and with that hint to the culture, connects with our fans,” commented Carlos Álvarez, chief marketing officer for KFC Costa Rica.

Credits
Client: KFC
Chief Marketing Officer: Carlos Álvarez
Brand Director and LSM: Santiago Mariño
Digital Brand Director: Karla Artavia

Creative Agency: Havas Costa Rica
Chief Creative Officer: Josafat Padilla
Executive Creative Director: Nelson Moya
Head of Art: Roberto Morales
Account Director: Jacqueline Castillo
Account Executive: Fernanda Herrera
Creative Directors: José María Murillo, Vladimir Badilla
Art Director: Guillermo Matamoros
Copywriters: José Medina, Sebastian Amador
Designers: Emmanuel Murillo, Jason Vargas