Spanish football club, Atlético de Madrid, and Havas Creative have done something that no other club on the planet has done before. They have created the first and only supporters’ club in outer space.
Normally, big teams have supporters’ clubs in cities scattered all over the world, but this is the first time that a club, from any sport, opens a supporters’ club outside this planet.
The Atlético de Madrid supporters’ club is located on a star in the constellation Ursa Major (RA 08h35m43.622 +52°24’59.20″ dec 12.48 mag). Included in the campaign is a space kit with “limited edition” Space Supporters’ Club goods. The kit contains collectors’ items and will be available for a limited time in the Atlético de Madrid online store.
As with every space mission, the Atleti Space Supporters’ Club has its own official patch. The patch has been designed by Tim Gagnon, renowned space artist and creator of hundreds of patches for NASA astronauts and space crews.
The Space Supporters’ Club will be present at the next FIFA Club World Cup 2025 through the involvement of players and fans.
The purpose of the campaign is to communicate the message of the new Atleti Red & White card, a membership card recently launched by the club with benefits for fans who live abroad, miles away from the club.
The Havas Creative campaign reinforces Atlético de Madrid’s commitment to its global fan base, demonstrating that Wherever you are, you’re Atleti, because the passion for the club knows no boundaries.
Credits:
Client: Atlético de Madrid
Client Team: Lorenzo Serafini, Valerio Gori, Itzel Regalado
Creative Agency: Havas Creative
Creative Team: Chus Rasines, Félix Carral, José Izaguirre, Fede Botella, Borja Álvarez, Diana Casadiego, Román Tarrazona, Adrián García, Flavio Jiménez, Daniel Albadalejo, Cadu Bussad.
Account Team: Ana Pozuelo, Rosa Galera, Sandra Preciados.
Production: Alfonso Aznar
