What a wonderful way to spread national pride across the UAE. Not with a grandiose parade. Not with showy fireworks. On a simple orange juice bottle. For the UAE’s Golden Jubilee, UAE fresh juice maker, Barakat, and Havas Middle East collaborated with artists from different emirates to create limited edition juice bottles celebrating the blessings of the UAE.

Barakat means blessings in Arabic culture. The fresh perspective to celebrating the country’s fiftieth also underlines the brand’s motto of “living fresh”.

The idea came from asking Gen-Z what they love and celebrate about the UAE. That sparked a social conversation, with people of all ages sharing their personal stories and feelings about the nation. The juice labels’ designs, by artists @abdullalutfi, @nasiimisuncanned and @tarsilaschubert, therefore, feature illustrations of Ambition (@nasiimisuncanned), Belonging (@abdullalutfi) and Happiness (@tarsilaschubert), representing people’s views of the blessings the UAE offers them.

“Barakat is a proud local brand and given that ‘Barakat’ means blessings, the UAE’s 50th was the perfect opportunity to reinforce the brand’s national pride, by associating the word ‘Barakat’ with the UAE. #BarakatOfTheUAE screams loud and proud ‘we are from here’ and still celebrates all the country has to offer,” stated Serena Abi Aad, creative director Havas Creative.