Spanish department store chain, El Corte Inglés, and Havas Creative Spain are spreading Christmas exuberance in a two-and-a-half minute film that is all about the magic of the season and the thrills that come with it. The campaign film is a visual and sensory tribute of everything that aims to capture its audience in the holiday spirit – the lights that brighten the streets, the elves that spark imagination, the snow that transforms the landscape…and ultimately positions El Corte Inglés as the place where that sense of wonder comes to life, the place Where the Magic of Christmas Lives.

It stands out in that there’s no showcase of products. The campaign is entirely emotive. The campaign’s hero film and cutdowns are running across television, digital media, and social networks.

“This campaign is a tribute to the essential elements of Christmas, created in a way that only a brand like El Corte Inglés could do,” stated Jesús Rasines, CCO of Havas Creative.

Credits:
Client: El Corte Inglés
Client Team: César Brandariz, María Coronado, Javier Blanzaco, Inmaculada Ruiz, Alejandra Arriaga, Eva Morales, César Lamparero, David Pascual

Creative Agency: Havas Creative Spain
Chief Creative Officer: Jesús Rasines
Executive Creative Directors: Félix Carral & José Izaguirre
Head of Art: Cadu Bussad
Creative Directors: Jorge Castro & Javier López
Creative Team: Adrián Pons, Marcos Noguero, Olinda González, Laura González & Xema Cabanes.
Producer: Raquel Perez Navas
Business Partner: Mª Luisa Fernández-Villaverde
Account Director: Marta Sánchez-Fayos
Chief Strategy Officer: Alberto Zschiesche
Senior Strategist: Helena Álvarez
Planner: Mar Barranco
Production Director: Ernest Desumbila

Production & Post-production: SAUVAGE.TV
Executive Producer: Eva Laffitte
Producer: Pablo Gerschuni
DOP: Oscar Faura
VFX On Set Supervisor: Albert Montero
VFX Producer: Yukio Montilla
VFX Supervisors: Nicolás Zarza, Albert Montero
Editor: Julián Lema
Music: Daniel Trujillo