After the creative regional meeting that took place in Buenos Aires, the Latin offices of the French holding company’s creative network share the best ideas for Cannes Lions 2023.
Here is the work with high hopes for a Cannes Lion:
- Petra Milk for Grupo Petrópolis | BETC Havas
Marcelo Bruzzesi Creative VP São Paulo, commented, “We see Latin people creatively empowering other regions. Now is the time to unite to make the same thing happen in Latin America.”
- Deconstructed Closets dir UNFPA (Fondo de Población de las Naciones Unidas) with IRSA | HOY by Havas Argentina
Malu Donaire, Chief Cretive Officer in HOY by Havas Argentina, commented, “It fills you with pride seeing the work of all the region together. It’s a pleasure getting to work alongside this creative leaders.”
- True love does not kill for Amnesty international | Havas Group Perú
Mauricio Fernández Maldonado, CCO Havas Perú, stated, “We are a united region that share the same objective and passion to develop powerful ideas, integrated and innovative from the media.”
- La Bendita para Cervecería la Mackavela | Havas Costa Rica & Havas España
Josafat Padilla, Director CCO Havas Costa Rica, stated, “This year we came together as a region to form one big and unified block, we want to carry Havas LATAN to the creative place we know we can have, it’s an honor to work alongside this creative leaders hand on hand, united, as if we worked seating next to each other.”
- Instru-Skate-Ments for Vans / House of Vans Ciudad de México | Havas HOY México
Jairo Lezaca, Managing Partner & CCO Havas HOY in México, commented, “This great idea is the result of a creative renovation that the Group has fueled in all of their offices, that’s why we are excited to share the results.”
- Nature always finds the way for Durex Naturals Lubricants | Havas Colombia
Horacio Maggi, CCO Havas Colombia, commented, “Don’t just grow, grow well. We firmly believe in this, and growing in a good way means growing together, an objective as a region, needs effort as a region. Don’t just grow, grow well.”
- No internet at home? for Movistar Fibra | Havas Chile
- Joaquín Bascuñán, CCO Havas Chile, stated, “The support that working in an active network means is very significant for the regional clients as in the permanent quest for a better creative work.”
