If you’re expecting Olive Oils from Spain’s 74-second commercial to woo the US with food porn and earnest promises about the oil’s provenance, it doesn’t. Havas Miami presents a Spanish seduction – the oil playing a role as a gateway to the culture, connection and flavour of Spain.

The campaign, All in a Drop, is the first work from the brand’s three-year US agency engagement, with Havas Miami leading creative and strategy for the market. The distinctive work uses music, language, food and cinematic imagery, as well as the Spanish tradition of sobremesa (soh-breh-MEH-sah), to invite US consumers to gather in a more flavourful, more intentional way, capitalising on the current interest in Spanish culture.

The hero commercial, directed by Andrew De Zen of Rebolucion Spain and filmed in Madrid, Segovia, Cádiz, and Jaén, unfolds as a sensory journey through contemporary Spain, its food culture and social rituals.

“The opportunity was to move beyond the usual language of ingredients and product benefits,” stated Federico Hauri, executive creative director at Havas Miami. “All in a Drop gave us a way to tell a richer story, one in which a single drop of Spanish Extra Virgin Olive Oil can carry the flavour, rhythm, warmth, and emotion of Spain. The campaign is about making that feeling tangible for US audiences.”

The soundtrack, inspired by modern Spanish artists such as C. Tangana and Rosalía, is carried by a bilingual Spanish and English voiceover. Rhythmic editing, handclaps, guitar, dance, graphic language, and richly textured imagery capture the warmth, pace, and emotional texture of Spanish dining.

“The opportunity was to move beyond the usual language of ingredients and product benefits,” stated Federico Hauri, executive creative director at Havas Miami. “All in a Drop gave us a way to tell a richer story, one in which a single drop of Spanish Extra Virgin Olive Oil can carry the flavour, rhythm, warmth, and emotion of Spain. The campaign is about making that feeling tangible for US audiences.”

The film closes with bold English and Spanish supers – Heart, Flavour, Corazón, All in a Drop – linking the product to the emotion, generosity, and cultural pull of Spain.

“American consumers are not only interested in what they eat, but they also want to know the culture, the story and the origin behind it,” commented Pedro Barato, president of the Spanish Olive Oil Interprofessional. “All in a Drop invites people to experience Spanish Extra Virgin Olive Oil through the lens of sobremesa, the Spanish tradition of enjoying food, family and friendship.”

The media approach by Havas Media is designed to reach food-curious, culture-driven consumers across the moments when they are discovering, cooking, entertaining, and sharing. To extend the campaign into culture and culinary conversation, Olive Oils From Spain will introduce All in a Drop to media, chefs, creators, and tastemakers at a New York event on July 21, with culinary direction from Andy Baraghani, chef, bestselling and award-winning author.

The campaign will span social, connected TV, online video, audio/music streaming, digital display, out-of-home throughout New York City, experiential activations, and creator content.

Credits
Client:  Organización Interprofesional del Aceite de Oliva Español

Creative Agency:  Havas Miami
Founders: Luis Casamayor & Jorge A. Plasencia
Chief Creative Officer: Luis Casamayor
Executive Creative Director:  Federico Hauri
Creative Director – Copywriter: Ricardo Vallejo
Creative Director – Art Director: Ali Armas
Associate Creative Director (Copy): Domingo Angelini
Associate Creative Director (Art): Andres Diez
Senior Art Directors – Designers: Ignacio Martel, Karla Davila, Ines Suarez-Leone, Javier Pineiro, Christine Jacobus 
Senior Copywriter: Alejandro Garcia Obregón
Associate Director Content Strategy: Kristina Taveras
Content Specialist: Lianna Carrigan
Content Creator: Edson Monicou
Chief Experience Officer: Gus Fernandez
Senior Broadcast Producer: Gino Diaz
Managing Director: Peggy Stora
Account Director: Madeline Sanchez
Group Account Director, PR: Yaneisy Blanco
Associate Director of Operations: Jeronimo Velasco

Media: Havas Play & Havas Media

Production Company: Rebolucion Spain
Director: Andrew De Zen
Director of Photography: Borja Llorens
Managing Director: Ramon Corominas 
Executive Producer: Sete Ledo
Producer: Lucy Perez
Production Manager: Foncho Rodriguez 

Editing: Outsider Editorial
Editor:  Michael Barker
Assistant Editor: Geneviève Roy Griffin
Producer:  Kayan Choi
Grade: Chemistry
Colourist: Nurali Kushov

Post-Production: RightCut Media
Producers: Pipo Bonamino, Genire Simonelli, Consuelo Becerra 
VFX: Chemistry
Executive Producer: Camilla Nilsson
Music: Pickle Music
Producer: Vanessa Lozano
Managing Director & Executive Producer: James Zavaleta
Sound Mix: Chemistry
Sound Mixer & Engineer: Kevin Koch