adidas is underlining its support of rising talent in an activation by Havas Middle East featuring French former football star, Zinedine Zidane (Zizou) and rising Emirati football player, Nouf Al Anzi. In the 45-second clip, Zidane and Nouf, show their skills in a kicking game played from either side of the Dubai Frame landmark.
Dubai Frame is an architectural structure that is built to resemble a huge frame, capturing views of Old Dubai and the emirate’s rich past on one side, and New Dubai with its modern and futuristic landmarks on the other. As a symbol in the film, the frame represents a bridge connecting one of the greatest players in football history, Zidane, with the next generation of athletes, Nouf.
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Adidas and Havas are using the film to inspire the next generation of athletes to aspire to greatness, highlighting the possibilities that come with sport and what it can enable us to do on and off the pitch.
Zidane is known not only as one of the greatest players in the history of the sport, but also as a top coach. He most recently coached Spanish club Real Madrid and is one of the most successful coaches in the world. He represents hard work and dedication and a blueprint to excellence for future generations. Nouf has managed to reach new highs and excel in sport through her dedication and passion, inspiring others to do the same.
A single drone was used to capture the footage and the film has already achieved more than 1 million views on Instagram.
This is adidas and Havas Middle East’s second striking activation. Their Liquid Billboard won Gold in the Clios, Silver in the Cresta Awards and a Grand Prix at the Loeries.
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