Havas New York’s crowd-pleasing lunacy with Jason Alexander continues to highlight the power of using the right condiment for Mike’s Amazing Mayonnaise. In this third edition of When It’s On, It’s On, Alexander plays every role (again) in a therapy session scenario.

The campaign is running across broadcast, connected TV, digital platforms, and social media.

A fourth second spot, this time for Mike’s Amazing Mustard, will add madness to a family reunion BBQ. It will launch mid-June with Alexander playing every family member.

Credits:

Client: Mike’s Amazing
President: Michael Leffler
VP of Marketing: Rafael Lampon

Creative Agency: Havas North America
Chief Executive Officers: Sarah Collinson & Dan Lucey
Chief Strategy Officer: Justine Feron
Chief Production Officer: Melissa Tifrere
Executive Creative Director: Josh Schildkraut
Creatives: Alice Burton, Gabriella Pizzitola, Tyronne Schaffer & Vidhi Shah
Producers: Gabriella Pizzitola & Andrew Lopez
Group Account Director: Ethel Uy
Senior Business Manager: Suzanne Voss
Project Manager: Alex Stocks Prandy

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Mihai Mălaimare Jr.
Managing Partners: Marc Marrie & Mal Ward
Executive Producer: Zoe Odlum
Director of Production: Christa Skotland
Head of Production: Milena Milicevic

Post Production & VFX: Banquet
Managing Director: Justin Brukman
Creative Director: Matt Pascuzzi
Executive Producer: Camila De Biaggi
Producers: Sophie Mitchell & Jas Anderson
2D Lead: Sarah Marikar
Compositing: Alejandro Taylor

Grade: Trafik
Colourists: Mark Gethin & Nate Seymour
Managing Partner: Robert Owens
Executive Producer: Karena Ajamian
Head Of Production: Angela Zappella
Producer: Taravat Yazdan Panah

Editing: Mackcut
Editor: Ian Mackenzie
Executive Producer: Gina Pagano
Producer: Kayla Robinson
Edit Assistant: Zach Gentry

Music & Sound: Human
Managing Director:James Dean Wells
Music Producer: Nicole Riolo
Composer: James Leibow