In fast food advertising, it’s never “just another menu item promo”. It’s war games. The fast-food brands are fierce rivals and advertising creativity is the winner

KFC France’s world tour of food has brought back its Double Tacos are back for a limited time. And Havas Paris’s creativity has gone to hilarious lengths to make them a hit again – a mariachi band sings a soulful version of Britney Spear’s …Baby One More Time in a love letter to the KFC-style taco.

The full campaign covers OOH and DOOH, TV spots, social media, digital, Spotify…making this new leg of KFC’s road trip round the world impossible to miss.  

Jordan Molina & Ludovic Miege, associate creative directors at Havas Paris, commented, “We wanted to pay tribute to the taco in our own way: with mariachis, a dash of pop culture, and plenty of self-deprecation.  A generous film that makes you want to sing as much as take a bite.

Credits:

Client: KFC France  
Client Team: Isabelle Herman, Pierre Cailleau, Guillaume Saez, Rebecca Liwer, Kenza Spies

Agency: Havas Paris  
Creative Director: Stéphane Gaubert  
Associate Creative Directors: Jordan Molina & Ludovic Miege     FILM:
Art Director: Julien Boissinot  
Copywriter: Jean Romain Sparano  

OOH & DOOH:  
Art Director: Jean-Yves Del Volgo  
Copywriter: Antoine Palle  
Photography: Yann Stofer

Partner: Patrick Le Cerf  
Account Director: Geoffroy Grunberg  
Head Of Production: Carine Petit  
Production Manager: Karen Elalouf  
Strategic Planning: Romain Roux, Mehdi Loussaïef  
Creative Traffic: Alexandra Chaouat  

SOCIAL MEDIA:  
Senior Consultant: Léa Lasry  
Art Director: Brice Etienne  
Social Strategist Lead: Jennifer Capestan  
Community Manager: Eliot Disle  

Film Production: Iconoclast  
Director: Cloé Bailly  
Food Stylists: Valéry Drouet & Léa Drouet  
Producer: Benoit Roques  

Beauty shoot & OOH Production: MAD  
Producer: Jimmy Halfon  
Director: Pépé Lansky