Tourism Fiji has appointed Host/Havas (creative and CX/digital) and Havas Media (media) following a highly competitive pitch process.The team will support the country’s post pandemic recovery as a destination, and implement it Tourism Fiji’s strategic plan.
The scope of work includes evolving Tourism Fiji’s Where Happiness Finds you brand platform, supporting its strategic focus on sustainability, and leading its global media strategy and buying. The team will also help to build digital capabilities across the Tourism Fiji team and develop digital experiences across the visitor booking journey.
The integrated Havas Village approach ticked all of Tourism Fiji’s key decision-making criteria, including global capability, inspiring creative and a team full of passion for the destination, Tourism Fiji chief marketing officer Emma Campbell said. “Havas demonstrated amazing consultation and approached the process in a very thoughtful way, asking pertinent questions and really listening to the broader Tourism Fiji team and stakeholders. That enabled them to uncover insights that shone through in their response and created a great dynamic between our teams.
“The next few years are critical for us as we build on the positive momentum from our successful reopening. We feel very confident our partnership with Havas will help us deliver the next phase of our strategic plan.”
Laura Aldington, chief executive officer of Host/Havas, commented, “We are honoured to partner with the very talented and ambitious team at Tourism Fiji and showcase the country’s incredible and unique culture to the world. The opportunity to do so as one integrated team across creative, CX and media is also a great endorsement of our Village’s ‘Better Together’ strategy. We can’t wait to get started.”
Virginia Hyland, chief executive officer of Havas Media Group, added, “As a Village, we are really excited about the opportunity to continue to highlight, through the power of integrated thinking, why people should enjoy the warmth and beauty of Fiji and its people. It is wonderful to win a client which shares our passion and focus on unlocking customer understanding, and we are thrilled to be working with Emma and the Tourism Fiji team to continue to drive the momentum of visitation to such a magical place.”