Since Swedish director, Daniel Lundh, switched from agency life, he has established himself as one of the go-to directors for fresh, idiosyncratic, perfectly-observed comedic spots. And now, he has joined Haven’t You Done Well (HYDW) for commercial representation across Asia-Pacific
Lindh’s flair for balanced humour and striking design was born at creative hot-shops, ACNE and SNASK. After moving across to directing, his comedic prowess has been seen in acclaimed campaigns for Samsung, H&M, Klarna, Adidas, Tesco and most recently, Gravox.
“Daniel has built a reputation for brilliant character-driven comedy with a focus on close observation over punchlines,’’ stated Tom Rickard, executive producer & head of commercial at Haven’t You Done Well. ‘It’s a restrained, dry sensibility that Australian audiences are craving, having grown out of the rimshot ‘ba-dum ching’ comedy that has plagued the industry.’’
“I had a great time shooting recently in Australia. I didn’t know Australia had winter. I’m still not completely convinced it does.I also saw a dead kangaroo on the side of the road. It was the first kangaroo I’d ever seen, so technically quite a big moment for me. I also ate Ramen 5 times, which I now consider an Australian dish,’’ Daniel Lundh added.
HYDW, founded by Australian comedy group Aunty Donna, is an award-winning, comedy specialist production company where advertising, online and traditional entertainment come together. The company aims to amplify Australian alternative comedy for the international stage through its direct connection to audiences and in-depth understanding of comedy consumption across all platforms.
To ask questions, contact Tom Rickard.
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