On June 27 and 28, Herezie and Prime Video took over the former department store, Tati Barbès, and invited the The Boys fandom to enjoy a unique immersive experience – The Human Puzzle. Theone-hour journey in total immersion plunges the public into the ultra-gore universe of The Boys (and gets fans excited about the launch of Season 3). First, fans, content creators and journalists had to reconstitute a real fake body blown up into pieces and scattered across a room.

In a second room, they were offered a mould of their own middle finger, in reference to F*** from The Boys, created by the Accurate Dream experts, who specialise in the fabrication of ultra-realistic fake body parts. Youtubers, Raska & Snaptrox, also lent themselves in a video holding all the promises of the series, which will be available soon on the YouTube channel of Prime Video France.

Credits:
Client: Prime Video France
Senior Social Marketing Manager: Alexandre Andresciani  
Creative Project Lead: Aline Cantos 
Editorial Manager: Paul Basse 

Agency: Herezie
Executive Creative Directors: Etienne Renaux & Paul Marty 
Associate Creative Director: Rodolphe Pinta
Copywriter: Leo Rodriguez
Art Director: Fantin Colange
Producer: Laureen Rigot

CEO: Andrea Stillacci
Account Director : Leslie Hatchwell 
Account Executive : Agathe Colliard 
Social Lead : Douglas Antonio

Production Companies: We love art & Telephone Maison
Special Effects: Accurate Dream