Herezie’s first work for and champagne house, Charles Heidsieck, was shot 30 metres underground.

The campaign, Exploring Depth, celebrates the UNESCO World Heritage Site owned by the Maison. It was shot in the 2000-year-old crayères in Reims, France, by photographer Ljubodrag Andric, revealing the uniqueness of the chalk cellars, and the unique character they give Maison Charles Heidsieck champagnes, internationally renowned for their texture and the depth of their aroma.  

The campaign launched on Instagram (#ExploringDepth), and is running internationally since October 20 in print, OOH and social, accompanied by a film that takes viewers into the special world of Champagne House’s chalk cellars.

Ljubodrag Andric’s focus is the relationship between space and architecture. He is known for his powerful, textured, and vibrant landscape photography and his work has been exhibited in art galleries around the world. To capture the images, Andric spent five days in the underground world of the chalk quarries that offer ideal conditions for the ageing of champagnes, with a temperature of 10 degrees C all year round, and just the right levels of darkness and humidity.  

Andric’s goal was to capture the depths of the ancient chalk quarries, their texture and the mysteries within. His photos play with light, emphasising the colour and texture of the chalk walls, underlining the uniqueness of the House’s five vintages – Brut Réserve, Rosé Réserve, Blanc de Blancs, Brut Millésimé and Blanc des Millénaires. 

That Charles Heidsieck’s initials are the first two letters of the word, champagne, is a happy coincidence for a champagne considered a benchmark in the field. The agency took the opportunity to cleverly integrate the brand’s monogram with the word, Champagne, to create a powerful, unique identity.

Credits: 
Client: Charles Heidsieck 
Managing Director: Stephen Leroux 
EPI Chief Brand Officer: Michaël Aidan 
Brand Director: Véronique Lamotte 
Communication Manager: Valentine Girault-Matz

Agency: Herezie 
President: Andréa Stillacci 
Executive Creative Directors: Paul Marty & Etienne Renaux 
Art Director: Quentin Six 
Account team : Maud-Émilie Baron & Aliénor Mirande 
Director of Production: Félix Lenoir  
Production: INK 
Artist: Ljubodrag Andric  

Director: Axel Delwarte