Dating apps were a helpful idea that daters ruined. Hily arrived at exactly the right moment: “Back in 2017, when Shape of You was stuck in everyone’s heads, online dating got sad. In this Perfect Profiles Olympics, why wasn’t there an option that keeps things real and fun? We needed an app to keep competition at bay and put real connections first. That’s how Hily was born.”
All dating apps are trying to win back the next young dating population. Hily is doing that well too. Dare to Date as You Are is an honest answer to the dishonesty messing with the purpose of dating apps and the pressure people feel to “improve” how they appear online.
The campaign called on three creators, Argentinian Loli Laboureau, Filippino Shekinah Carrillo and Ukranian Tanya Spasi Sohrani, each of whom made two video stories about the disparity between what people show online and who they really are.
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