Weddings cost a fortune. What if the honeymoon was free? Hotels.com is dangling that in front of engaged couples. All they have to do for a chance to win US$15,000 for their honeymoon is to incorporate “Hotels.com” into their wedding vows, film it and share it online with the hashtag #HotelsSponConVows. Meanwhile, Hotels.com is likely to be a trending topic.
The giveaway, which launched on August 15, is running off the back of a partnership with Hulu for its latest episode of Four Weddings and a Funeral, which aired on August 14. The show is a TV adaption of the movie of the same name created by actress, Mindy Kaling. In the latest episode, characters Craig and Zara have their wedding sponsored by Hotels.com. Zara’s veil is branded with the Hotels.com logo, she is directed to mention Hotels.com’s reward program during her vows and Hotels.com mascot, Captain Obvious, appears as the wedding DJ.
Mediacom managed this integration.
Weddings are $$$. We’ve got your back. We could hook you up with a $15K honeymoon if you include us in your vows and share with #HotelsSponConVows. Stream @4WeddingsonHulu to see how it’s done. https://t.co/242EOluaH1 pic.twitter.com/KhZ40RgCyv
— Hotels.com (@hotelsdotcom) August 15, 2019
“We’re always looking for new, creative ways to connect Hotels.com to what’s happening in pop culture and media in the lives of Millennial travellers,” stated Mike Wolfe, head of global creative, sponsorships and partnerships for Hotels.com.
“Our integration with Four Weddings and a Funeral brings our brand to life on screen in a unique, irreverent way that really shows off the Hotels.com personality.”
