A high action, intense drama unfolds. The Royal Air Force is called on to prevent a collision on Earth with an object from space. The team called to action includes everyone from the logistics teams on the ground loading up humanitarian aid, to the medics monitoring a pilot fitness test, to the chefs. This is a very new recruitment campaign for the RAF by House 337. The brief was to show that there is a wide range of professions that can be pursued within the RAF – all of them playing a vital role in forming the team that protects us from unexpected threats.
House 337’s epic 60-second “blockbuster thriller”, The Force Protecting Space, launched during the Formula 1 international racing competition and runs for three months. It features real personnel throughout and a visual rawness that conveys the excitement and energy of a career in the RAF – especially given its emerging role in space defence.
The hero film, running across TV, OLV, and digital running in the UK, is supported by striking OOH and social creative that invites people to discover more about “the force protecting space”, using a dramatic art direction style in the RAF colours of red and blue to continue the cinematic, almost futuristic, aesthetic.
Tracey Broome, Wing Commander at the Royal Air Force, commented, “The new creative for Royal Air Force Recruitment features our own service personnel who have cutting edge technology at their fingertips, with a strong focus on the increasing role the RAF plays in protecting space, House 337 has created a message which will resonate with our target audience.”
Christopher Ringsell, creative director at House 337, added,“Per Ardua Ad Astra – through adversity to the stars. This is the motto that has served the RAF since it was formed in 1918. Never has this motto been more relevant than in the modern, future facing RAF and their growing remit to protect Space. But protecting air and space isn’t just down to the Pilots or UK Space Command, it takes a huge, combined effort from everyone. The people in the RAF really are the beating heart of the force and we want this campaign to give you a real feeling for how these roles and individual stories play out and overlap to complete tasks at hand for the greater good of the force, whatever the situation might be.”
Credits:
Agency: House 337
Executive Creative Director: Jo Moore
Creative Director: Christopher Ringsell
Art Director: Jack Tibbs
Copywriter: Michael Arthey
Visual Design Creative Director: PK
Chief Strategy Officer; Matt Rhodes
Strategy Director: Simon Butcher
Head of Account Management; Richard Williams
Account Director: Olivia Conroy
Account Manager; Kelly Mahon
Project Director: Cathy Buchanan
Agency Senior Producer: Tash Dean
Production Company: Stink Films
Director Tom Green
Managing Director: Andrew Levene
Executive Producer: Blake Powell
Producer: Sara Nouman
Production Manager: Alice Evans
Production Assistant: Thomas Bergman
Location Manager: Mike Baldock
1st AD: Justin Travers
2nd AD: Ellysha Elgon-smith
Runner: Joe Heap
DoP: Joe Cook
Editing: Trim
Editor: James Forbes Robertson
Edit Producer: Pia Ebrill
Post Production: Time Based Arts
Creative Directors: James Allen & Mike Skrgatic
Post Producer: Tom Manton
Post-shoot Supervisor Pete Smith
2D Lead: Sheldon Gardner
Colourists: Simone Grattarola & Max Ferguson Hook
Sound House: Sine
Sound Design: Phil Bolland
Sound Producer: Julian Marshall
Composer: Walter Mair
OOH & Social
Photographer: Rick Guest
Digital Operator: Zoe Salt
Photo Assistant: Frankie Lodge
Producer; Hermione Russell
Production Assistant; Emma Sweeney
DoP: Ollie Dahmen
1st AC: Tom Clapson
Media Planning: Wavemaker
Media Buying: MG OMD
