After years of trying to outmanoeuvre Santander, the CEOs of The Bank of Antandec have thrown in the towel. In a new TV campaign, the fictional banking executives admit defeat in spectacular fashion, performing their own rendition of New York, New York as they bow out from the competitive banking sector.
The campaign, created by House 337 for Santander’s Edge credit card, represents the grand finale of The Bank of Antandec series, which has entertained audiences since 2019. The final straw for the rival bank? Santander Edge credit card’s cashback offering on everything from the supermarket shop to fuel and travel spend. A proposition the Bank of Antandec just couldn’t compete with.
True to their entertainment pedigree, the Bank of Antandec CEOs go out in style with a choreographed musical number, directed by Merman branded director, Guy Manwaring, in which things don’t necessarily go to plan in their elaborate farewell performance.
The Grand Finale is also House 337’s swansong, ending a 20-year partnership between House 337 and Santander.
Josh Green, chief creative officer, House 337, commented, “This was never just a campaign. It was entertainment. The Bank of Antandec has lived in culture for six years because it made people laugh, share, and now hopefully, sing. With this finale, it’s a great reminder of the philosophy that’s always underpinned this work. When you entertain, you earn attention in a way no media budget alone ever could.”
Dan Sherwood, marketing director, Santander, commented, “The Bank of Antandec has been an incredibly successful campaign vehicle for us over the years, helping us connect with audiences in an entertaining and memorable way. This grand finale perfectly captures the energy and fun behind the campaign. Having recently seen some of their staff reveal their preference for Santander’s products and services, our fictional rivals have finally conceded defeat. Although it’s the end of the Bank of Antandec campaign, we’re delighted to continue our partnership with Ant & Dec going forward.”
The TV-led campaign targets people who are in the market for a credit card and would benefit from earning cashback on spend they’ll make anyway. The creative aims to shift perceptions and drive incremental Santander Edge credit card openings by showcasing the card’s comprehensive cashback benefits.
Nick Pawlak, client managing director, House 337, commented, “Across six years and 15 campaigns, the Bank of Antandec has covered everything from mortgages and current accounts through to fraud prevention and financial education. Huge credit to everyone at Santander for believing in the potential of a fake bank to drive very real business results. And huge thanks to Ant & Dec who have demonstrated time and time again they are entertainment royalty and have delivered a fitting finale to the campaign.”
Since opening its doors in 2019, The Bank of Antandec has launched 15 campaigns picking up recognition from the Effies, DMA awards, The Drum awards and Campaign Media Week awards along the way.
The campaign launched across UK television on September 13 2025, with the 60-second TVC as the hero creative. Although this is the end of the Bank of Antandec marketing campaign, it is not the end of Santander’s relationship with Ant & Dec, who will continue their partnership with the bank.
Credits:
Client: Santander
Marketing Director: Dan Sherwood
Head of Advertising: Tina Boyle
Senior Marketing Manager: Sam Westwood
Senior Marketing Manager: Naomi Davis
Marketing Manager:Leanne Tomlinson
Marketing Executives: Katie Attwood & Emily Herr
Head of Media, Planning & Effectiveness: Daniel Creed
Senior Media Strategy Manager: Stephen Howell
Media Strategy Manager: Neha Mistry
Creative Agency: House 337
Chief Creative Officer: Josh Green
Executive Creative Director: Leon Jaume
Senior Creatives: David Newbold & Paul Hancock
Editorial Director: Bill Dunn
Head of Film: Laura Melville
Producer: Emily Tredinnick
Client Managing Director:Nick Pawlak
Business Director: Hannah Gill-Burrows
Account Director: Kelly Mahon
Senior Project Manager: Penny McNally
Strategy Director: Laura Sammarco
Senior Strategist: Will Barren
Production Company: Merman
Director: Guy Manwaring
Executive Producer: Simon Monhemius
DoP: Simon Richards
Editorial: Mitre Studios
Head of Entertainment: Gemma Nightingale
Editing: Work Editorial
Editor: Charlie Moreton
Producer: Lola Cookman
Post Production: Creative Outpost
Post Producer: Andy Salem
Sound Design: Dave Robinson
Media Agency: Carat
Talent Management: YMU Group
Additional Partner: IPG
