House 337 hastaken The Royal Navy’s long-running Made in the Royal Navy campaign in the UK, down a new road – one that is intensely personal. The campaign’s four new documentary style recruitment films, focus on some of the key motivations for The Navy’s target audience when considering a potential career in the Royal Navy. Each follows the journey of one real Royal Navy member from life as a civilian to a life at sea.
Paul Colley, Royal Navy head of marketing, commented, “Time and again, when talking to potential recruits, we see repeated themes that are clearly so important in their decision-making process. We wanted to address these head on and show that a career as a Royal Navy Rating can offer structure and opportunity, and help to develop life-long friendships in the process.”
Born in Paisley shows how the Royal Navy can broaden horizons, both physically and metaphorically, as a young recruit goes from living through others on social media to having real-world experiences and making a real difference.
Born in Southend shows how a career as a Rating provides structure and order where once there was chaos.
Born in Liverpool highlights the juxtaposition between the daily grind of an inner-city commute, versus the global travel opportunities on offer to recruits.
Born in Basildon reveals the bonds, camaraderie and friendships that are built up through shared experiences, both at work and at play.
As with all Made in campaigns, the films are underpinned by the message that a career in the Royal Navy helps young people to truly unlock their full potential, providing them with opportunities and qualifications, to become the very best versions of themselves.
All four films were directed by Greg Hackett through Spindle, renewing his seven year relationship with the Royal Navy. Each film will also be in rotation as 20-, 10- and 6-second cutdowns.
Steve Hawthorne, creative director, House 337, commented, “As with every campaign we’ve ever produced together, it is critical that we tell authentic stories using the brilliant servicemen and women of the Navy. Greg has a great deal of experience at really bringing these stories to life, and we’re immensely proud of this set of films and the positive impact that they will no doubt have on the ongoing recruitment push.”
Credits:
Client: Royal Navy
Head of Marketing: Paul Colley
WO2 WS (AWT): Jon Harvey
Agency: House 337
Client Managing Director: Ed Norrington
Creative Director: Steve Hawthorne
Senior Creatives: Mary Johansen & Kenny Meek
Creative: Poppy Cumming-Spain
Senior Producer: Tash Dean
Assistant Producer: Hannah Shelley
Production Company: Spindle
Director: Greg Hackett
Executive Producer: Stitch Richardson
DOP: David Foulkes
Producer: Joe Browne
Production Manager: Sophie Jakobek
Service Production Company: Parachute Film Studios
Producer: Sanna Allsopp
Editing: tenthree
Offline Editor: Quin Williams
Cutdown Offline Editor: Owen O’Sullivan
Assistant Editor: Puck van Dijk
Edit Producer: Maya Kilic
Grade: Company3
Senior Colourist : Simon Bourne
Senior Colour Producer: Chris Anthony
Post-Production: No.8
Executive Producer: Glen Percival
Producer: Simon Downie
Online VFX: No.8
Audio: Sam Robson
Music Supervision: Wake the Town & Theodore
Music Supervisor: Harley Beckmann Hawksley
Tracks:
Discipline: Martin Leitner @ Sounds Good
Friendship: Mona Music
Wellbeing: Turtle
Travel: Ninja Tune Production Music
Media Agency: MGOMD
