The House of Buster + Punch is a wild place.  A digital place inhabited by mannequins whose stories are told with original music, film, animation and pop culture references and entire room settings can be shopped at a click. The experience underlines the ethos of the provocative London home fashion label, that it’s the theatre of design, with experiences that go beyond a product. It’s entertainment and inspiration, featuring young talents from music, film, influencers, dancers, image makers… and catering to an audience that’s increasingly making buying decisions before pieces even hit a store.

With the world’s design trade shows effectively dead as a result of pandemic restrictions, the House of Buster + Punch decided to bring the brand’s attitude and new collections directly to its audience via their smartphones and surfpads. And, later on the year when restrictions allow, the concept will evolve into real-life experiences in a physical House of Buster + Punch in London. The concept will be a springboard for the debut of eight new products throughout the year, including the brand’s new kitchen, bathroom, taps, lighting, hardware, electricity, and home accessories. It also integrates with a new web platform and extends into its social media and other digital channels.

“House of Buster + Punch gives a glimpse into the future of interiors and retail, with an emphasis on performance and raw entertainment. It is us connecting our audience with the brand, products and talents we’ve selected to work with, in a deeper way than they would at a trade show or in a store. We want to give interiors the same energy and heightened production values as a conceptual fashion show or music video, to ultimately create excitement and debate in a sleeping interiors industry. This is a wake-up call,” stated Massimo Buster Minale, founder and creative director, Buster + Punch.

The house itself is a stylised London townhouse Its mannequins introduce Buster + Punch’s sub-culture influences in turn, in spaces where micro stories lay the foundation for Buster + Punch’s merchandise to play its role.

While most interior brands still live off a two-dimensional pack shot of a product against a “greige” backdrop, House of Buster + Punch has established itself as a refreshing attack on the senses.