Eye-catching, interesting, point-of-difference OOH. It doesn’t always happen. This OOH campaign is all three. The series for PetBarn (which is also running in digital and social) understands pets’ characteristics and rewards owners for recognising them. The humours ads align pet behaviour with fashion “statements”, making unglamorous moments glamorous, while showing off Petbarn’s range of knits, raingear, trench coats and more.

The campaign was shot by fashion photographer, Juliet Taylor.

Petbarn’s general manager of marketing, Shannon Jenkin, commented, “At Petbarn, we’re all about putting pets first. Which is why our range of apparel is as well-made and stylish as any fashion brand. Makes sense that we treat it like one.”

Chris Howatson, chief executive officer H+Co, added, “Pet wear is increasingly used as a form of human self-expression, but this campaign explores the idea that our pets have their own personalities and can be styled to match.  We’re delighted to be sharing our first work for Petbarn.”

Credits

Creative: Howatson+Company
PR: Howatson+Company

Media: OMD

Production Company: The Pool Collective
Photographer: Juliet Taylor
Production Coordinator: Zoe Izzard

Client: Petbarn
Chief Customer Officer: Nick Adams
General Manager Marketing: Shannon Jenkins
Creative Director: Kate Napier