It’s fix-up-the-garden season in Australia – for some, simply because it’s spring; for others because Christmas is coming. Howatson+Company’s human humour has put Honda’s Lawn & Garden products at the forefront of that seasonal urging.

Honda’s Lawn & Garden range has earned a reputation not just for performance, but for their uncanny longevity. So the campaign shows just how upsetting it can be when you’re itching to buy a new Honda product, but your current older model still works so well it just won’t let you. 

Eva Barrett, Honda’s general manager of brand, marketing, customer experience, stated, “We wanted to have some fun with a very serious product truth. Our customers know Honda products go the distance, so we’re taking that fact and turning it into something distinctively memorable.”

Richard Shaw, Howatson+Company, deputy chief creative officer, added, “Showing people frustrated or crying at the same product you’re trying to sell, just built a few generations earlier, isn’t common on TV. But it humorously highlights a brilliant product benefit.”

The work is running nationally in Australia through to December across TV, online video, OOH, digital & instore.

Credits:
Client: Honda 
General Manager Brand, Marketing, CX: Eva Barrett
Creative Manager: Glenn Gibbins
Marketing Manager: Ben Familton 
Digital Marketing Lead: Ruby Murphy 
Marketing Campaign Specialist: Deana Bazzanella

Creative & Media Agency: Howatson+Company Creative
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Dan Smith
Senior Copywriter: Ernie Ciaschetti
Senior Designer: Gabriella Dudman
Studio Lead: Simon Merrifield 
Chief Executive Officer: Chris Howatson
Managing Director: Andrew Drougas
Client Partner: Ben Peachell 
Senior Account Director: Ella Hine 
Strategy Director: Joe Ronan
Head of Strategy & Planning: James Turner 
Head of Investment: Liz Lonsdale 
Strategy Director: Tess Linkins 
Media Director: Jessica Lane 
Senior Media Manager: Brad Szmerling
Senior Media Executive: Jarrod Kenley

Production Company: Rabbit
Director: Aimee-Lee Xu Hsien
Executive Producers: Lucas Jenner & Alex Hay
Producer: Morgan Hind 
DOP: Alex Serafini 
Casting: Nick Hamon Casting 

Editing: The Editors
Online: Stuart Cadzow 
Grade: Ferg Rotherham 
Offline: Fraser Kelton @ Howatson+Company 
Sound: Shane Vancuylenberg @ Howatson+Company 
Senior Producer: Natalie Greaves @ Howatson+Company