Howatson+Company Vodafone’s creative account in Australia from Publicis agency, Saatchi & Saatchi, following a competitive pitch consisting of entirely of independent agencies. The pitch began in May, run jointly by Trinity P3 and TPG Telecom’s procurement team.

 “Vodafone is a brand that thrives on challenging conventions, and we’re excited to partner with the Howatson+Company team to push boundaries,” stated Rebecca Darley, chief marketing officer of Vodafone Australia parent, TPG Telecom , who joined Vodafone last October. “I would like to thank Saatchi & Saatchi for their commitment and creativity over recent years.” Darley is responsible for marketing across TPG Telecom’s brands: Vodafone, TPG, Felix, iiNet, and Lebara.

Howatson+Company founder & CEO Chris Howatson, added, “Personally, Vodafone was my first carrier. Professionally, Vodafone is one of the top 100 most valuable global brands and is on a growth gradient here in Australia,” he said in the release. It’s a privilege to partner with Bec, Lisa Cronin and their teams.” The appointment is effective immediately. Darley left her previous post as Domain CMO to join the telco last October.