Kenneth E. Parris III and Gareth Fitzpatrick have joined Icon Agency, to head an expanded Sydney creative offering. 

Parris has over 15 years of experience in brand building, visual design and fine art where he has exhibited work in galleries across the United States. Parris’ background includes stints as creative director at DDB New York on Hasbro and Topps Candy, along with creative campaigns for Subaru, Qantas, Visa, ANZ – in other words, everything from luxury brands to rock bands. 

Gareth Fitzpatrick’s has built his experience in both creative agency and in-house teams in London, Melbourne and Sydney, including Pepsi, AMEX, Tennis Australia, and Commbank. His agency plus client experience equips him with a great understanding of brand strategy and a commitment to well-crafted results-driven creativity.

Michael Knox, executive creative director, Icon, stated, “Bringing Ken and Gareth into the team in Sydney continues the exciting period of growth and change we’re experiencing. It’s great to have them both here and I’m looking forward to working with them and seeing what they’ll bring to our culture and work.”

Group managing director, Joanne Painter, added, “The addition of Kenneth and Gareth to our team embodies Icon’s outcome-first thinking. Merging communication, technology, and behavioural insights yields exceptional creativity and tangible outcomes. We are excited for this next chapter at Icon.”

The creative duo will work across Icon’s growing technology and government client portfolio, including Meta, Salesforce, DFAT and the Department of Home Affairs. Icon has also moved to a new headquarters in Surry Hills promoted by expansion from 3 to almost 30 in three years.

Cover image l-r: Gareth Fitzpatrick & Kenneth E. Parris III