IKEA is considering a review of its UK creative account. Mother has run its creative and digital business since 2010. Whether it will go ahead is not yet clear. The company has contacted several agencies to discuss requirements and is understood to be working with UK consultants, AAR.
The official statement from Ikea is, “In line with industry best practice, it’s pertinent to our business to review our agency landscape from time to time, and we can confirm that a review of our creative work is being considered. As and when we decide to move forward, other agencies, alongside Mother, will be invited to join the pitch process.”
Here is the work Ikea has run in the UK in the last two years, some of it global:
