Smashed avocados may be the status symbol of the up-and-coming trend set, but they still need to be promoted to everyone else. Ikon Sydney has launched its first campaign for Hort Innovation’s Australian Avocados brand since winning the business earlier this year in a competitive pitch.

The new Smash an Avo campaign is part of a complete brand refresh for Australian Avocados. Ikon’s integrated team delivered strategy, media, creative, brand identity, social and digital services to bring the work to market.

“The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussie better… well, almost everything,” stated Ikon executive creative director, Rob Martin Murphy.

Claire Tindale-Penning, marketing manager, Hort Innovation, added, “Our new Smash an Avo campaign is fresh, friendly and slightly cheeky. We think it has a little something that everyone can relate to. We’re confident it’ll help strengthen Australian Avocado’s place in Aussie culture, as well as its role as part of a happy and healthy lifestyle. We’re really proud to represent this beautiful fruit grown right here in Australia and we think this new work highlights just what a versatile and delicious fruit it is.”

Martin Murphy,concluded, “We really enjoyed bringing Smash an Avo to life. A tip of my avocado-patterned hat to Hort Innovation for backing it and, of course, to Gary from Photoplay, and Hogarth for making it happen. Also, a big thanks to Hugh the Jack Man for making himself available for the shoot at such short notice.”

https://youtu.be/WX2qtDnFaX8

Credits:

Agency: Ikon

Chief of Integrated Services: Natalie Musico

Executive Creative Director: Rob Martin Murphy

Creative Team: Matt Smith & Dave Heytman,

Head of Creative Management: Anna College

Senior Account Director: Andy Morse

Media Director: Emile Van Schalkwyk

Head of Strategy: Hugh Mcgilligan

Strategy Director: Abbie Love

Head of Content: Maria Casas

Design: Jenie Johnston & Paris Giannakis (Logo)

Production Company: Photoplay

Director: Gary John

Senior Producer: Bonnie Fay

Executive Producer: Oliver Lawrence

DOP: Rob Marsh

Food Stylist: Janet Mitchell

Production Designer: Alex Holmes

Wardrobe Designer: Amelia Gebler

Director (Recipe Content): Nino Tamburri

Post-Production: Hogarth

Executive Producer: Samantha Daley

Post Producer: Erin Mcgookin

Editor: Joe Morris

Colourist: Trish Cahill

Online Editor: Hugh Seville

Sound: Nylon Studios

Sound Design & Mix: Stuart St. Vincent Welch

Recipes & Food Photography: Whisk Media Group

Client: Hort Innovation

Marketing Manager: Avocados: Claire Tindale-Penning

Head of Marketing: Elisa King