Kia’s electric vehicles are zombie-proof. That’s good to know if the mad theory about the current L.A. fires being the harbinger of the apocalypse is true.
The idea behind the campaign by Innocean Worldwide is that Kia’s new electric vehicle range are the ultimate cars that can handle anything. The campaign highlights the cars’ Smart Park Assist, Kia Voice Command, cool box and sound-deadening features such as foam-insulated tyres, sound-insulating glass, and whisper-quiet electric motors that promise near-total silence inside the cabin that keeps passengers undetectable.
The commercials are running during prime TV time – the Australian Open – and were directed by François Rousselet through DIVISION, who also directed the recent John Lewis Christmas commercial, The Gifting Hour.
The apocalypse story is being told through a hero 90-second film with 60-second cutdown and multiple 30-, 15- and 10- second edits that interweave three apocalyptic storylines, all of which culminate at a quintessentially suburban Australian shopping centre, Jacaranda Plaza.
Rousselet’s trademark meticulous detail is apparent with the sunny streets of Australian suburbia being overrun with more than a hundred movement artists transformed into zombies, led by Australian actors and actresses such as Luke Arnold, Tess Haubrich and Chloe Zuel, and even a guest cameo by celebrity gardener, Jamie Durie.
Credits
Client: Kia
General Manager – Marketing: Dean Norbiato
Brand Manager: Brendan McGrath
Social Media and Content Coordinator: Denisha Philipthas
Digital Marketing Manager: Tim Manning
Retail Marketing Assistant Manager – Fion De Silva
Marketing & Facilities Co-ordinator – Brígh Robinson
Creative Agency: Innocean Worldwide
Production Company: DIVISION
Director: François Rousselet
Managing Director & Executive Producer: Geneviève Triquet
Producer: Melissa Weinman
DoP: Simon Duggan
Production Designer; Michael Iacono
Costume Designer: Matt Stegh
Key Makeup & Hair: Mat Hornby
Casting Director; Danny Long Casting
Editor: Adam Wills
Post Production: MATHEMATIC
Executive Producer & CEO: Guillaume Marien
Executive Producer: Jade Schiff
Post Producer: Nicolas Bianchi
VFX Supervisor: Thomas Dairain
Colourist: Arthur Paux
Music & Sound: MassiveMusic
Sound Designer: Simon Kane
