Far too many car ads continue to follow the long and winding road format, making one ad blur into that of its competitors. Not this one.

Innocean has created a startling campaign for Hyundai’s new Venue SUV. It’s an entry-level vehicle but it has a standout feature for city life, and it’s this feature that stars in the campaign – the car fits in anywhere. So Innocean has parked the car sideways in a garage, on top of a mooring, on a high-rise balcony and on top of the facilities box of an apartment block.

Innocean Australia executive creative director, Steve Jackson, stated, “Not much to say on this one. I liked the script. I like the ad better! Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it. Hope you agree.”

The campaign film was directed by Tim & Joe from Revolver/ Will O’Rourke. Fits In Anywhere. Stands Out Everywhere is set to run across television broadcast, digital, social and point of sale.

Hyundai Australia director of marketing, Bill Thomas, commented, “Venue is our smallest vehicle, yet all the styling cues make it look a lot bigger. We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”

Credits

Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Head of Production: Craig Sloane
Agency Producer: Kilou Picard
Group Account Director: Philip Sherar
Account Director: Vincent Pled

Production Company: Revolver/ Will O’Rourke    
Director: Tim & Joe
DOP: Geoffrey Simpson
Art Director: Arabella Lockhart
Executive Producer: Pip Smart
Producer: Alex Kember

Editing: The Editors
Post Production: Heckler
VFX Supervisor: Tom Corbett
Executive Producer: Bonnie Law
VFX Producer: Emily Higgins
2D Supervisor: Ryan Trippensee
Lead Compositor: Bertrand Polivka
Compositor: Fiona Lu & Giselle Hunter
Colourist: Greg ‘Elvis’ Constantaras
Online: Brad Smith
CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase
Rotoscoping: Avery Park
I/O: Adrian Maurici

Sound: Otis Studios
Music: Dame mas by Otis