Interbrand has identified the three most valuable brands right now in its 2016 Best Global Brands. Apple is #1, Google #2 and Coca-Cola #3.
This is Interbrand’s 17th global brand. It reveals the Anatomy of Growth and features an insider’s view of how great brands grow great businesses.
“It’s clear the best global brands are not just weathering change, but driving it,” stated Jez Frampton, Interbrand’s global chief executive officer.
“They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
Apple and Google claimed the top positions for the 4th year in a row.
Apple’s brand value grew by 5% to USD $178,119m. Google’s brand value rose 11% to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the top 10.
Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The world’s five Top Growing Brands include Facebook with 48% growth, Amazon with 33%, LEGO with 25%, Nissan with 22% and Adobe with 21%.
Automotive and technology brands dominate this year’s report with a combined 29 positions.
Retail is the Top Growing Sector, increasing 19%, followed by the sporting and luxury sectors—each with a 10% increase.
The Top 100 brands have a combined total value of USD $1,796,384m, an increase of 4.8% from 2015.
Find the Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, here.