This Year’s International ANDY Awards gave to honours to work that challenges its own medium: Best in Show GRANDY to Mother London for Anthropic’s A Time and a Place; plus top awards to Publicis Conseil, Rebolucion, and Mischief @ No Fixed Address.
Mother London’s A Time And A Place, turned a product announcement into a cultural conversation about whose interests AI should serve, and where it belongs, through darkly comedic spots, First airing on the Super Bowl, Mother and Anthropic’s product announcement became a cultural conversation about whose interests AI should serve, and where it belongs.
While Anthropic bought Super Bowl ads to argue that some spaces shouldn’t have ads, the GRANDY was not the only top winner to use irony to make the point. NPR’s logo became its own defence. PAPOTA used the music video to question the music video. AXA used a contract to redraw what a contract can do.
Top honour in Bravery went to agency Publicis Conseil for Three Words for French Insurance company AXA. Three Words also won Best In Show RESET in a tight race against innovative works from BBDO Chicago, Ogilvy, and Publicis Toronto. This is a back-to-back Best in Show RESET win for the agency.
Agency Rebolucion secured the Best In Show Craft for PAPOTA made with Sony artists, Ca7riel & Paco Amoroso. The film critiques industry pressures toward virality and brand identity – a theme that resonates across global creative industries. This is the first time that Best In Show Craft has been awarded to a LATAM company.
The Public Service award honouring the best work created for a non-profit went to Mischief at No Fixed Address for the For Your Right To Be Curious campaign for NPR. This is its first Best In Show PSA.
Special Awards:
- Independent Agency of the Year: Rethink (third consecutive year)
- Agency of the Year: TBWA\Media Arts Lab
- Best In-House: Squarespace
- Production Company of the Year: Biscuit Filmworks
- Holding Company Network of the Year: Omnicom
Best of Region:
- ASIA: Unfading Love for Thai Life Insurance, Ogilvy Bangkok
- EUROPE: Three Words for AXA, Publicis Conseil
- LATAM: Gulf of Mexico (Bar) for Tecate, LePub Mexico City
- PACIFIC: If You Can Take It, It’s Yours for Selleys (Dulux Group), Howatson+Company
- SWANA: Not For First Dates for McDonald’s, FP7 McCann
Best in Show in the Student Competition: Animal Territory by BYU AdLab. The winning team receives a US$10,000 scholarship.
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