The International ANDY Awards has announced this year’s winners. Work on an International scale dominated the competition with the majority of winners exceeding North American agency work for the first time since 2016.
“For over half a century, the ANDY Awards have celebrated creative bravery in our industry. As the first show of the season, they set the tone, inspiring brands and agencies to challenge conventions. This year’s winners exemplify the kind of work that doesn’t just follow culture, but helps define what’s next, highlighting the bold trends pushing us forward,” stated Anselmo Ramos, co-founder & creative chairman of GUT and 2025-2026 ANDY Awards Chair.
The highest honour, Best In Show GRANDY, has been awarded to creative agency, DAVID The Agency Madrid for Meet Marina Prieto for JCDecaux.
Best in Bravery went to agency GUT for Mayo Haters, for NotCo and Kraft Heinz.
Best In Show Craft was won by adam&eveDDB for If You’re Into It, It’s In The V&A for The V&A Museum. The highly targeted campaign used the museum’s permanent collection of over 2.8 million objects, telling a 5,000 year old story of creativity, spanning every creative discipline.
Best In Show RESET went to Publicis Conseil for Cars To Work, an initiative to provide solutions for people who live in ‘mobility deserts’ (areas characterised by limited accessibility). Publicis Conseils’ collective wins also secured its client Renault as Brand of the Year.
The Public Service Award, which honours the best work created pro-bono for a non-profit/charity went to IMPACT BBDO for Child Wedding Cards.
- Courage Canada was named Best New Agency
- Smuggler is Production Company of the Year.
- Rethink is Independent Agency of the Year for the second time in a row.
- Omnicom is Holding Company Network of the Year
- BBDO, DDB, Publicis Groupe tied for Network of the Year.
The Best of Region Include:
- EUROPE: Meet Marina Perito – DAVID Madrid / JCDecaux
- LATAM: Sight Walks – Circus Grey / UNACEM – Cemento Sol
- SWANA: The New President – IMPACT BBDO / AnNahar Newspaper
- ASIA: Transition Body Lotion – Ogilvy Singapore / Vaseline
- CHINA: SleepBound – Dentsu Creative Taiwan / HeySong – Wincafe
The ANDYs organisation invests in the future of the industry by earmarking funds each year to further support the creative endeavors of those beginning their careers.
- Best In Show within the Student Competition went to Crayola – Ink Up, Wash Out! from Brigham Young University – BYU AdLab.
- The Best in Show Student Award comes with a $10,000 Scholarship for the creative team.
View the full list of the 2025 ANDY Winners here.
Some images from the night:
