By the time you’ve kissed your teens goodbye you have an inundation of health information in your head – a lot of it fighting with other health information in your head, some patently wrong. Apple Marcom presents the madness of modern health culture, in its new campaign for Apple Watch.

Your Health. In Your Hands, directed by Björn Rühmann, follows a woman drowning in unsolicited, contradictory wellness advice until her Apple Watch and iPhone cuts through with something worth listening to and a very sane reminder from Apple –  listen to your body, not everybody.

The full campaign spans TV, digital, social, and podcasts across global markets.

Credits:

Agency: Apple Marcom
Director: Björn Rühmann
Production Company: Smuggler
Post-Production Company: Significant Others
Editing: Final Cut LA
Director of Photography: Edu Grau
Music: Sheherazaad – “Dhund Lo Mujhe”

Digital Credits 
Production Company: Pocket 
Post-Production Company: Scholar 
Editing: Dominic Strazulo
Director of Photography: Stephen McGehee
Music: Rattlesnake (feat.Kinck) P!nch