Feel like you don’t belong on Earth? Or don’t want to belong on Earth? Doritos imagines a wild and wonderful world on Mars that breaks the restrictions of life on this planet in its campaign We’re Out of this World, by agency, Isla.
In the campaign film, directed by directed by Iconoclast directors, Alaska & Paladino, an unusual real estate agent leads the narrative, like the ones seen on social media, but in an astronaut suit, who takes viewers through world where nobody judges you, a surreal neighbourhood inhabited solely by people who dare. Skaters are allowed to float through anti-gravity suburbs, there are no noise complaints (those who would are 225 kms away – on Earth), and molten cheese fountains are the energy source.
“Doritos has always spoken to those who break the mould on this planet. This time, we wanted to offer them a new place. We believe this idea not only captures the brand’s unique tone but pushes it to the extreme. We like to think of Mars as a symbol of what’s to come, a platform to keep challenging the status quo,” stated Nicolás Diaco and Ezequiel De Luca, creative directors at Isla.
“We’re out of this world is much more than a campaign. It’s a statement that brings back the bold, defiant, and authentic tone that has always made Doritos a one-of-a-kind brand. Being different isn’t a stance—it’s our place in the world… or on Mars,” added Doritos brand director, Dani Díaz.
Credits:
Client: Doritos Pepsico México Foods [Doritos]
Chief Marketing Officer: Gonzalo Muente
Brand Director: Daniel Diaz
Client Team: Rubicela León, Andrea Moreno, Daniela Borrell, Salomón Levi, Melissa Hernández Veja & Missael Arias
Creative Agency: Isla
Chief Creative Officers: Ariel Serkin & Rodrigo Grau
Creative Directors: Ezequiel De Luca &Nicolás Diaco
Head of Art: Alejandro Stea
Designer: Ignacio Abal
Chief Strategy Officer: Mariano Serkin
Chief Operating Officer: Ignacio Gonzalez
Managing Director: Victoria Clucellas
Innovation Director: Sebastián Santana
Production Manager: Karen Cortés
Project Manager: Daniela Galindo
Head of Planning: Itzel Elorza
Planner Saray Fuentes
Media Director: Suyin Barrios
Content Producer: Sharon Hernandez
Head of Production: Coqui Gimenez Uriburu
Production Company: Iconoclast
Directors: Alaska & Paladino
Director of Photography: Pierre De Kerchove
Head of Production: Sofia Garmilla
Executive Producer:Laila Daniela Camhi
Line Producer: Carlos Ayami
Production Managers: Rafa Hernandez & Tania Montiel
Post Production & VFX: Ellas Post
Coordinator: Nancy Bravo
Editors: Marcelo Tcheba & Diego Rosas
Grade: San Pancho Post
Colourists: Osmar Junior & Raul Ballester
Post-Production: Sauvage TV
Sound: Satelite Audioa
