In case you hadn’t noticed, the world has gone mad for FaceApp. Odd that game should ignite people more than saving the planet. Running almost as hot are the Chinese whispers about privacy concerns connected to the app, which is Russian.
But Isobar Moscow and Greenpeace have given the app’s fame a genuinely important purpose. They’ve created EarthApp.
They’ve published a series of Instagram Carousel posts that depict what the most beautiful places on the planet are going to look like if people do nothing about the climate crisis.
Diana Volkova, creative at Isobar Moscow noted, “Climate change gets harder and harder to ignore: we see how the weather changes, how ecosystems more become unstable. And when users post their “oldified” faces, a question appears: what is going to be around us by that moment? How the world changes when we look like our portraits from FaceApp? We’ve tried to show answers to these questions in our posts, to raise awareness and call to action against climate change. We don’t have that much time, but we still have it. Time to act now!.”
Like FaceApp, the initiative has gained attention of influencers inside and outside Instagram, who are helping to spread the word. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.
“Scientists have agreed long ago that human actions are to blame for the modern climate change,” stated Polina Karkina, Greenpeace Russia coordinator for climate and energy.
“Humanity burns coal, oil and gas, that leads to the release of greenhouse gas. With these uncontrolled bursts we’ve turned the atmosphere into a trash yard. Its thin balance is broken, and the climate that was good for living becomes hostile to us and all forms of life around us. We need to spread the word that humanity is on the brink of catastrophe. And changes may come only if we stop acting like there’s no tomorrow.”
The campaign will last for only a week. That’s a pity.
Credits:
Creative Agency: Isobar Moscow
Creative Director: Andrey Donov
Creative Group Head: Anastasia Zaramenskaya
Art Director: Egor Antuhov
Creative: Diana Volkova
Design Director: Andrey Tron
Client: Greenpeace
Project Coordinator, Climate And Energy: Polina Karkina
Press Office Manager: Anna Kosnikovskaya
Unit Head: Vladimir ChuprovDigital
Project Manager: Alexandra Surina
Social Media Project Manager: Sofya Feoktistova
