You have to love an ad that steals shamelessly from pop culture. It’s Friday has appropriated the NFT craze to draw attention to Domino’s Hot & Fresh delivery promise. Unlike an NFT, whose value could sit still for the next decade, make you a millionaire – or so something between the two – Domino’s delivery is certain. It will arrive hot and fresh.
It’s Friday and Revolver director, Trevor Clarence, are helping to spread Domino’s message in a fun campaign running in Australia and New Zealand across TV, YouTube, digital and social, featuring the Domino’s “delivery experts, who always come through with the hot and fresh goods, in a heroic, comedic way.”
Credits
Client: Domino’s Australia and NZ
Agency: It’s Friday
Production Company: Revolver
Director: Trevor Clarence
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