The world of HR has changed a lot since ELMO was founded 21 years ago. It was time that the brand changed how it looked and communicated to get ahead of the game again.

It’s Friday worked with ELMO to develop a new purpose, vision, and values to articulate how and why they do business and provide a strong foundation for ELMO’s next phase of growth.

The next part of the brand update was to develop a new brand identity, one with distinctiveness in anincreasingly competitive landscape that positioned ELMO for a more impactful future.

Vince Lagana, chief creative officer, and co-founder at It’s Friday, noted,“The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”

Kate Jones, chief marketing officer at ELMO, stated, “The It’s Friday team have led us to a more distinctive and thought-provoking brand.  At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”