It’s Friday has been appointed as the creative agency of record for global luxury EV brand, Zeekr Australia, following a competitive agency pitch. The partnership is a significant step for Zeekr  in Australia as it positions itself as a new benchmark in the premium electric vehicle category.

Zeekr has established itself as a formidable challenger, blending advanced technology, performance and design. Its flagship model, the Zeekr 7X, has already made a strong impact locally, securing multiple major industry accolades.

As part of the appointment, It’s Friday has developed a new brand platform for Zeekr Australia, Settle No More, designed to capture the brand’s ambition to challenge convention and redefine expectations within the category. The platform will underpin all brand, product, and retail communications, spanning integrated campaigns, content, experience, activation and digital activity.

“We were looking for a partner who could help us build a distinctive, premium brand in a highly competitive and rapidly evolving category,” stated Tony Zhou, CMO, Zeekr Australia. “It’s Friday demonstrated a clear strategic vision and creative ambition that aligns with where we want to take the brand in Australia.”

For It’s Friday, the win reflects its growing reputation for building modern, challenger brands that operate at the intersection of culture, creativity and commerce.

“Zeekr is a genuine disruptor in the premium EV space – a challenger brand with the ambition and intent to rewrite the rules. It doesn’t play by traditional automotive conventions, and that’s exactly the point. It’s a brand built for Australians who expect more. More technology, more performance, more design, more luxury without compromise. ‘Settle No More’ isn’t just a line, it’s a mindset. And it’s one we’re excited to bring to life,” added Pete Bosilkovski, CEO It’s Friday.

The agency will be responsible for brand strategy, creative development, and integrated campaign execution across the Australian market. The appointment is effective immediately, with work already underway on an upcoming campaign.