ITV Creative and Stink Film’s director, Felix Brady, know how to make you feel. Their campaign, There’s No Place Like ITV, with its fast-moving, time-jumping and often surreal visuals set against a reasoned narration, reminds audiences of the joy they’ve always experienced sharing entertainment. The campaign, developed based on in-depth viewer research, celebrates how viewers see ITV vs its competitors – a relatable brand, where viewers feel like they belong – and positions ITV as the home for cultural moments that brings audiences together.
It’s ITV’s biggest marketing push since the launch of ITVX in December 2022 and the first major brand campaign from ITV Creative since the Niki Garner arrived as director of ITV Creative, Tom Houser as ECD and Tatiana Jezierski as head of strategy. The brand platform, developed from audience insight and cultural research, defines ITV’s unique place in British life – proudly mainstream, unashamedly broad, and deeply connected to its viewers.
The 60-second brand film will be supported by a nationwide campaign of over 50 out-of-home executions, as well as radio, digital and social activity that builds on the Spark Yellow visual identity introduced with ITVX. The OOH work was developed from an open brief across ITV Creative and marketing, encouraging creative contributions to reflect ITV’s range and cultural depth.
Credits
Creative Agency: ITV Creative
Director of ITV Creative: Niki Garner
Executive Creative Director: Tom Houser
Creatives: Toby Derham & James Briggs
Creative Director: Fred Rodwell
Head of Production: Katie Burrow
Producers: Cressida Ranfield & Tom Ghazizadeh-Harris
Campaign Manager: Jonny Dowling
Head of Strategy: Tatiana Jezierski
Strategists: Alex Orton & Lloyd Scott
Marketing Director: Paul Risdale
Head of Marketing: Simon Ricks
Marketing Manager: Becky Woodbridge
Senior Marketer: Bethany Hamlin
Production Company: Stink Films
Director: Felix Brady
Executive Producer: Kate Sharpe
Producer: Richard Weager
1st AD: Ty Hack
Director of Photography: Anna Smoroňová
Production Designer: Chloë Brady
Director’s Assistant: Otto Saner
Production Service: Tuna + Icon Serbia
Executive Producer: Ivana Antić
Producer: Diana Bojović
Grade: Rascal
Colour Grading: Tim Smith
Post Production & VFX: Stray London
Creative Director: Tom Luff
VFX Supervisor: Luigi Russo
Editing: Cabin Edit
Editor: Fouad Gaber
Music & Sound: Soundtree
