Wonderful. Whimsical. Humorous. Memorable. J. Walter Thompson Melbourne has reinvented what wine advertising can be. It can be fabulous. The new campaign, Curly Tales of Squealing Pig, riffs off its rosé’s name, Squealing Pig. It’s a series of lovely little stories about the five little pigs that feature on both the Squealing Pig label and in the famous nursery rhyme. Each film begins with a line from the classic tale before spinning into a delightfully quirky, interpretation of modern pop culture.
J. Walter Thompson creative team, Jack and Lochie, commented, “The opportunity to build on last year’s Curly Tales platform with some even curlier films was one we relished. By restricting ourselves to the brand’s colours and collaborating with some of the best in the business, we were able to create a modern world for these five classic characters.”
Squealing Pig brand director, Clive Coleman, added “The Squealing Pig brand brings playfulness and fun to a category (wine) that can take itself far too seriously. The films bring to life this quirky and irreverent personality via stories of each of our little pigs on our label. The films not only look great but are also very entertaining.”
The films will play across social, Moonlight Cinemas, video on demand and through Treasury Wine’s living wine labels app.
https://youtu.be/35lqcoJOcDg
https://youtu.be/Z4GbyfqA3Ks
https://youtu.be/ZQd0ujntoVo
https://youtu.be/afLPNPlSo7E
https://youtu.be/BnDTCHYJ9V0
https://youtu.be/4YW58qb6UJ8
Creative Credits
Agency: JWT Melbourne
Executive Creative Director: Kieran Antill
Copywriter: Jack Elliott
Art Director: Lochie Newham
Producer: Sandi Gracin
Account Management: Emma Grant, Zorana Dodos & Anna Parker
Head of Planning: Simon McCrudden
Production Company: Revolver & Will O’Rourke
Director: The Glue Society’s Pete Baker
Managing Director & Executive Producer: Michael Ritchie
Executive Producer & Head of Projects: Josh Mullens
Producer: Isabella Vitelli & Jasmin Helliar
Director of Photography: Simon Walsh
Production Designer: Silvana Azzi Heras
Wardrobe: Eliza Godman
Post Production: The Glue Society Studios
Editor & Colourist: Scott Stirling
Flame Artist: Viv Baker
Sound Design & Music Composition: Lukas Farry & Alejandro Gomez @ Otis Studios
Media Agency: Mindshare
Brand Director: Clive Coleman
Senior Brand Manager: Laura Wenn
